Create a logo out of the First and Last initials of your name. This will be used as your personal logo and represent you as a designer. If you cannot have your name or identification on your work out in public, we will come up with alternative letters for you. The logo may be used in conjunction with other projects that will be printed and displayed in public.
Design Brief
- You will choose just 1 font to use. Your choices are:
- Garamond
- Baskerville
- Bodoni,
- Century
- Helvetica
- You will start with the letter then manipulate, combine and adjust the letterforms to your suited need
- The only other shapes that you can use must be part of the font, such as glyphs
- The final result will be
- Letter Mark
- A version of the logo with 2 letterforms combined
- Logo
- A version of the logo with 2 letterforms combined with added type.
- The added type will be the name of the business or your name.
- You can add up to 2 additional words to your name (ex: John Smith Designs or John Smith Design Company)
- You can only have 2 letters in the Letter Mark or letter mark portion of the logo.
- Colors – both the Logo and Letter Mark will be created in:
- Black and White
- One Color – dependant on if the full-color version has more than one color
- Grey Scale
- Full color – It is up to you how many colors are in your full-color logo, it could be one color.
- Color Modes
- CMYK
- RGB
- Vector – Logo will be a vector file using Adobe Illustrator
- Letter Mark
Part 1 – Prework
Determine the initials used and the name of the company. You will not be able to change your initials or name at a later date. If your initials are hard to work with, that is good. Challenge yourself and push through it.
Turn in
- 2 letters you will be using for the project
- The name of your company. You are allowed but not required to use two extra words along with your name.
- The order that you use your initials does not matter, but it should make sense for the design.
Part 2 – Hand Sketches
Determine the initials used and the name of the company. You will not be able to change your initials or name at a later date. If your initials are hard to work with, that is good. Challenge yourself and push through it.
Turn in
- 2 letters you will be using for the project
- The name of your company. You are allowed but not required to use two extra words along with your name.
- The order that you use your initials does not matter, but it should make sense for the design.