Objective:
Using the supplied template you are going to design your own packaging for a coffee filter. We purposely chose an object that is not very exciting. Your job is to make it stand out on the shelf and have it appeal to consumers. You will continue to use you typographic skills ( Type Size, Leading, Spacing, Etc.) to design all sides of the package.
Text has been provided for you as well as photos of the original package and another brand of coffee filters.
- You must use all the text provided, unless you get you text approved by the professor. (Text will need to be of equal length and format of text.)
- You can change the Brand Name, if you do so you will be required to come up with a new logo (It can be a word Mark Logo)
- If you create your own brand, your name and logo must be approved first
- You can create your own Logo for the Malitta brand
- Create your own package
- If you want to create your own brand and package completely, I will allow it, but I must approve our idea before you start.
- You must use a similar amount of text as I have provided for the Coffee Filter
Document
Create your InDesign document 17″ x 14″ and place your Adobe Illustrator document on the page as a template.
Assets
Packaging Layout Template
Panel Text
A1:
- Melitta ( This is the name of the brand, You can come up with your own brand and logo if you like)
- Super Premium Coffee Filters
- #4
- Flavor Enhancing
- 100 Natural Brown Cone Filters
- Brews Rich Flavorful Coffee
- Fits all 8-12- cup Cup Cone Coffee Makers
A2:
- Melitta (Brand Name)
- Add More Flavor to Your Life
- It was 190 when a German housewife, Melitta Bentz, made coffee history. Tired of the bitterness and troublesome grounds in her daily brew, Melitta poked holes in the bottom of a brass cup and lined it with a sheet of her son’s blotting paper. She then filled the cup with ground coffee and pored in hot water, thereby creating the pour-over filtration system. The result…rich flavorful coffee without bitterness or mess. This innovation changed the way people worldwide make their coffee., becoming the precursor to modern day drip coffee brewing. Over 100 years later, Melitta remains dedicated to the pursuit of the perfect cup of coffee.
- melitta.com
- Facebook.com.MelittaUSA
- Fiter Graphic
- Microfine Flavor Enhancing Perforations allow the full coffee flavor to filter through for a rich, flavorful cup of coffee
- Compostable
- Our double crimped filter design helps protect against bursting
A3:
- Melitta (Brand Name)
- Directions
- Fold at filter crimp for proper placement
- Place filter into coffee maker
- Add coffee
- Melitta is proud to be part of the Global ReLeaf program by making an annual donation to support this national education and action campaign aimed at improving the earth’s environment one tree at a time.
A4:
- Melitta (Brand Name)
- Bring Home the Right Size Cone Filter
- #1 – Fits all 1 cup electric cone coffee makers
- #2 – Fits all 2-6 cup electric & 1 cup non-electric cone coffee makers
- #4 – Fits all 8-12 cup cone coffee makers
- #6 – Fits all 10 cup non-electric cone coffee makers
B1:
- Melitta (Brand Name)
- #4
- 100 Natural Brown Cone Filters
B2:
- © 2016 Melitta USA, INC.
- 13925 58th Street North
Clearwater, FL 33760-3721 - Made in the USA from foreign and domestic materials
- All Rights Reserved
- Create a barcode (http://www.barcode-generator.org/)
All C:
- C panels are blank
- They may have color, but do not need text
